Yard signs can be a powerful marketing tool for businesses, helping to attract the attention of potential customers and generate leads. But how many leads can you expect to receive from yard signs, and how can you calculate this number?
Here's a step-by-step guide to calculating the potential number of sales that could be generated from yard signs.
Let’s say you put out 250 yard signs. You’re likely to receive an average of 5 calls per sign per month, which is about 1,250 calls.
If we calculate that every third call is a qualified lead, that is 417 qualified leads per month. Now if we find that every fourth qualified lead closes a sale, you’re looking at an extra 104 sales per month, just from putting out Yard Signs!
In the event that the company is not closing sales as efficiently, they may only close one sale for every 10 qualified leads; in this case, the number of sales would be significantly lower:
250 yard signs
5 calls per sign per month
1,250 calls per month from yard signs
417 qualified leads per month from yard signs
1 sale for every 10 Leads
= Approximately 42 sales per month from yard signs
Here's a summary of the calculations:
250 yard signs = anywhere from 42 to 104 Sales per month.
Of course, these are just estimates and the actual number of qualified leads and sales generated by yard signs can vary significantly depending on a variety of factors. However, this calculation can help give you a rough idea of the potential impact of yard signs on your business and help you determine whether they are worth the investment.